Updated: Dec 8, 2021
Canon's new line of Mirrorless Cameras have the same quality (if not better) than professional cinema cameras. Without breaking the bank canon has brought a new standard to cinema and motion picture, making it more accessible and user friendly than ever.
Canon EOS R5
The EOS R5 is the new flagship mirrorless camera from market-leader Canon. Designed to appeal to professionals and amateurs, the Canon R5 45 megapixel sensor and the ability to record 8K DCI footage at 30/25/24 fps, in addition to 4K DCI at up to 60fps. Numbers like these on a pocket sized consumer camera have never been seen before in this price bracket.
Why Is Canon invading? If it ain't broke, don't fix it!
Canon has taken strides in creating an intuitive and almost instinctive user interface that allows almost anyone to be able to pick up a camera and tell stories through cinema. They have also been one of the leading companies in creating more compact and versatile cameras in the business. Along with Sony, and Nikon, Canon has been improving the power of their in-camera sensors to reach a staggering 45 megapixels. This means that for a little less than 4 grand you can shoot 8k raw footage at a percent of what a professional grade camera costs.
Why Would You Want To Pick One Up?
The art of motion picture has been around for sometime now, but with this new arrival of pocket cinema we see that platforms such as YouTube, Instagram, Facebook, and even Twitter have the potential to be a new age of ad marketing with a lot of revenue to be made. From a business perspective learning cinema and how to do the basics is a no brainer for a backup plan for a second job. Knowingly getting a friend into a nerdy number and the technicality of a camera might not seem interesting, the intuitiveness of canons new line makes it easier than ever to understand the basics of photography and motion picture.
I am happy to see these camera companies innovating with the times and making jobs available for customers that might not make a good enough living. Just out of a hobby a small business could be started. These strides in the media industry will make entertainment better than ever and canonot (pun intended) “canon not” wait to see where this leads the entertainment industry.
image via eoshd.com